Programming
-Interface that exists between the institution and the public
Arts programming consists of personal and collection meanings. There are different types of activities that can be considered programming such as: readings, films, lectures, and school visits. Programming is a balancing act because you have to take the publics interest. The staff and board of directors decide on the programming.
Staff Board of Directors
-Curator -Program Committee
-Artistic Director -Exhibition Commitee
-General Director
-Executive Director
-Education / Interpretation
-Marketing
There are different ways of measuring performance:
-Critical Reviews (people who write for papers that review programming, a good review helps ticket sales)
-Honours and Awards (quality of programming, its the people in the field who are handing out awards)
-Reputation of institution (you have star performers in the field)
-Attendance (you need an audience)
-Number of exhibition / performances (number doesn't always reflect quality but people look at what you do)
-Number of new productions / exhibitions (better measure than actual number, want to be innovative and having new artists and exhibitions)
-Funding (
Programming Planning Cycle
-Most new exhibitions are brought out in September. Not a lot of summer programs.
-Programming takes a lot of time
-Small organizations do their own programming to expensive to rent
