On Monday, July 25th it was my last lecture for my REC 348 class with Professor Brayham. In our class my team presented our research project recommendations for the Canadian Clay & Glass Gallery. Tony Chau, Craig Dumart, and I came up with two long term plans to attract new populations to the Canadian Clay & Glass Gallery.
Our first idea was to implement an arts night which would occur bi-weekly with attractions that are appropriate for all demographic groups. For example, restaurant owners and musicians could promote both their food and music outside the gallery.
The second plan was to create a viral marketing campaign, which would feature pieces of clay that come together to construct vases. A piece of clay would be sent to local residents in the Waterloo Region by mail. Residents will be able to take their piece of clay they received from the mail and attempt to reconstruct a vase with their received piece. If the piece fits, the resident would receive the vase as a prize.
I really enjoyed working with my two group members and coming up with different ideas to attract people back to the gallery.
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