Article-Richard Florida (The Rise of the Creative Class)

In Richard Florida's article, 'The Rise of the Creative Class', he talks about a new type of lifestyle known as the creative class. Florida mentions how many of the students who graduated from Carnegie Mellon University leave for a job in another state. Even though Pittsburgh has redeveloped its downtown and added new sports complexes, people were still leaving the region. Young people now look for great nightlife, cultural diversity, and fabulous outdoor recreation. The goal now is for businesses to try and attract the creative class employees. Florida also tries to investigate how some places become destinations for the creative while others don't. He states that cities should have greater diversity, higher level of quality of place, street-level culture, outdoor recreation, authenticity, and uniqueness.